You can't be there every day. Your coaching can.
ShoUp checks in on every client between sessions, your AI in your own voice, asks about the commitments they made in the room, and hands you back the ones who are drifting. Your clients only ever hear you.
ShoUp is run by ShoUp Pty Ltd (ABN 31 699 673 553), an Australian company. The demo makes a copy of your voice for one call to your own phone, then deletes it after 7 days unless you sign up.
An excerpt from the founder's own check-in. The caller is his AI agent in a cloned copy of his voice; the person answering is the founder himself. Shared with his permission.
Your client leaves the session clear about what they're going to do. Journal every morning. Have the hard conversation. Say no to the extra project. Then the fortnight fills up, the commitment slides to next week, and your next session opens with ten slightly awkward minutes of working out what actually happened.
It isn't that they stopped caring. It's that for thirteen days, nobody asked. Monitoring progress toward a goal makes people meaningfully more likely to reach it, and the effect is strongest when the progress is said out loud to someone.[1]
Your questions, your cadence, your voice. The morning routine, the journalling, the conversation they've been putting off. Whatever they committed to in the room, asked your way.
A call or a text on the schedule you set, in your own voice. To your client, it's you. If they miss it, they get a text, not another ring. The next call is their next check-in.
Every check-in, every commitment kept or slipped, who's building momentum and who's gone quiet, in one place you can read in a minute before your next session.
When a client has a breakthrough, or starts to drift, it flags it and books your real session at the point it counts.
Calls come in your own voice, under your name. To your client, it's your coaching showing up mid-week, not a service you outsourced to.
And it's honest. Clients are told, warmly and in your words, that the check-ins come from your AI agent. If they ask, you tell them the truth: you trained it, so nothing slips between sessions. More on how the white label works.
A check-in isn't coaching. It's a small, regular moment of being asked, which is exactly why it works, and exactly why it doesn't need to be you at 6:40 on a Tuesday. The insight, the reframe, the work that changes how someone sees themselves: that's the session, and the session stays yours.
What changes is what you walk in with. Instead of spending the first twenty minutes reconstructing the fortnight, you already know what happened. You spend the whole session coaching.
A review of 138 studies, almost 20,000 people, found that monitoring progress toward a goal makes people meaningfully more likely to reach it. The effect was strongest when that progress was checked in on and said out loud.[1]
It gets simpler. Just being asked about a behaviour changed it. Asking people about their exercise lifted how much they actually did from 14% to 26% over two months. The question alone moved the number.[2]
A daily check-in is both of those, in their simplest form. Someone asks how you went. You answer out loud. That small, regular moment of being seen is the whole mechanism.
From $0.70 a minute, with no fee per client and no limit on how many clients you run. A monthly plan brings the rate down if your volume grows.
That is what the demo is for. You read about thirty seconds out loud on the page, and a few minutes later your phone rings with your own voice on the line, asking the kind of questions you would ask. You hear it before any client does.
If the take is too quiet or too short, you get another go. Nothing goes to a client until you have heard it yourself and set it up.
A short call from your AI agent, in your voice, under your name, asking the questions you set: where they are up to, what is in the way, what they will do this week. The questions are yours.
Every client is told before the first call, in the text they say yes to, that the caller is your AI check-in agent and that calls are recorded. The call itself introduces itself by the name you give it, never says ShoUp, and does not announce again that it is an AI. If a client asks, it says so honestly, every time.
A call that runs four minutes costs about $2.80 ($3.08 with GST) at the pay-as-you-go rate. Forty clients reached once a week for four minutes each comes to about $112 a week ($123.20 with GST). Prices are in Australian dollars. A prepaid monthly plan brings the per-minute rate down; the full table is on the pricing page.
There is no fee per client, so a list of two hundred costs what its calls cost, and nothing more.
It does not keep ringing. A client who misses the call gets one text that day asking for a better time, and the next call goes to the time they give. A client who answers but cannot talk can ask for a ring-back the same day.
If someone goes quiet for a stretch, you decide what happens: a text, a welfare call, or a flag on your list so you pick up the phone yourself.
ShoUp is run by ShoUp Pty Ltd, an Australian company. What we keep, where it is stored and for how long is set out plainly on the security page, and the privacy policy covers the rest.
Your clients' names, numbers and call notes sit on a server in Sydney that we run ourselves. The voice and phone providers are mostly US-based, and the security page names them. Any client can end it by replying STOP to a text, which stops the texts and the calls together.
The work your clients do between sessions is the work. Give it someone who asks, every day, even on the days you can't.
Tell us about your practice. We'll set up your questions and run a test call to your own phone, so you hear exactly what your clients would.
Hear it on your own phone