Pricing

ShoUp pricing: pay per call-minute, not per client.

ShoUp charges for call time, not for headcount. Pay as you go from $0.70 AUD a minute with no monthly fee, or prepay a monthly amount and the rate drops, down to $0.60 a minute on our largest plan. Run one client or two hundred. There's no fee per client and no cap on how many you run.

Pay as you go
$0.70 /min
No monthly fee
Start here. Pay only for the minutes your clients actually spend on the phone.
  • Unlimited clients, no per-client fee
  • About $2.10 a check-in, 15c a text
  • Top up a wallet, we pause at $0
  • No lock-in
Most coaches start here
The 99
$0.68 /min
$99 / month, paid up front
A small commitment for a lower rate. The $99 is call credit, not a fee.
  • Everything in pay as you go
  • $99 of call credit, charged at the start of the month
  • Your calls draw it down at $0.68 a minute
  • About 48 check-ins included
The 199
$0.64 /min
$199 / month, paid up front
For coaches running a full roster of daily check-ins.
  • Everything in The 99
  • $199 of call credit, charged at the start of the month
  • Your calls draw it down at $0.64 a minute
  • About 103 check-ins included
The 499
$0.60 /min
$499 / month, paid up front
Our best rate, for coaches and teams calling at volume.
  • Everything in The 199
  • $499 of call credit, charged at the start of the month
  • Your calls draw it down at $0.60 a minute
  • About 277 check-ins included
Enterprise

Running at a different scale?

A team of coaches, a studio group, or thousands of minutes a month. Tell us your numbers and we'll price it properly.

  • Custom per-minute rates at volume
  • Multi-coach and white-label setups
  • Priced on your numbers, not a package
Custom
priced on your volume
Talk to us
How a monthly plan works
You pay the month up front and it lands as call credit, not a fee. Your calls and texts draw it down at your plan's cheaper rate. It resets on your renewal day, so whatever is left of that month's credit expires then. Money you top up yourself never expires. Start on pay as you go, and move up only when your volume makes the lower rate worth it. Rates are published, and you get 30 days notice before any of them ever change.
Text messages
$0.15 each. The check-in call is the heart of it; texts are for reminders and the odd nudge.
Clients
Unlimited, on every plan. There's no fee per client and no cap on how many you run, on any plan.
If you run out mid-month
We pause calls and texts at $0 rather than send you a bill you did not expect. Top up any amount, or renew your plan early at your own rate, and it picks straight back up.

All prices in Australian dollars and exclude GST. No setup fee. Close your account whenever you like; a month you have already paid for runs to its renewal day and does not renew again.

Why per minute

Why charge per minute, not per client?

Most software charges by the seat: a fee for every client you add, whether that client picks up the phone or not. Grow your practice and the bill grows before the revenue does.

ShoUp charges for what it actually does, the minutes it spends on the phone with your clients. Add ten more clients tomorrow and nothing changes until they actually answer a call. There's no cap on how many clients you run, and no fee to add one. The only thing you ever pay for is a call that happened.

Questions

Pricing questions coaches ask

How much does an AI voice agent cost per minute?

ShoUp starts at $0.70 AUD a minute with no monthly fee. Prepay a monthly amount and the rate drops as low as $0.60 a minute on our $499 plan. Every price is per minute of actual call time.

Is there a fee per client?

No. Clients are unlimited on every plan. You pay for call minutes only, never a per-seat or per-client charge.

What's a monthly plan, and do I have to be on one?

No, pay as you go has no monthly amount at all. A monthly plan is optional: you pay $99, $199 or $499 at the start of each month, it lands as call credit, and your calls draw it down at a cheaper per-minute rate. Whatever is left of that month's credit expires on your renewal day, so pick the tier your real volume covers rather than the one with the lowest rate.

What happens if I don't use all my credit?

The unused part of a month's plan credit expires when the month resets. Money you top up yourself is different: that never expires and carries over. If you find yourself with credit left over month after month, drop a tier or move back to pay as you go, and we would rather you did.

Do text messages cost extra?

Yes, $0.15 each. Calls are the core of ShoUp; texts are for reminders and the odd follow-up nudge, not the main channel.

Can I cancel any time?

Yes. No lock-in and no setup fee, and you can close your account whenever you like. On pay as you go there is nothing to stop; on a monthly plan you have already paid for the month, so it runs to your renewal day and does not renew again. You're on an agreement either side can end on 14 days notice, which cuts both ways: we cannot walk away from you without warning either.

Do you do team or enterprise pricing?

Yes. If you're running multiple coaches, a studio group, a franchise or a white-label setup, tell us your numbers and we'll come back with a custom per-minute rate for your volume.

See it before you decide anything.

We'll set up your questions and run a test call to your own phone, so you hear exactly what your clients would.

Apply now