What does it cost to run AI check-in calls?
From $0.70 a minute, pay as you go, with no fee per client and no limit on how many clients you run. There's no setup fee and no lock-in.
If your volume grows, a monthly plan brings the rate down: $0.68 a minute at $99/month, $0.64 at $199/month, and as low as $0.60 a minute at $499/month. You pay the month up front and it lands as call credit, which your calls then draw down at the cheaper rate. Text messages are $0.15 each, for reminders and the odd nudge, the call is the part that does the work. All prices are in Australian dollars and exclude GST.
How does the monthly plan pricing actually work?
You pay the month up front, and the whole amount lands as call credit rather than disappearing as a fee. Every call and text draws it down at your plan's rate, and you can watch the balance fall in your dashboard. On your renewal day the plan charges again and the credit resets, so whatever is left of that month's credit expires at that point. Money you top up yourself is different: that never expires and carries over.
Which means the tier only pays off if your volume actually reaches it. Start on pay as you go with no monthly amount at all, and move up once your real usage covers the tier, not because the lower rate looks better on paper. Sitting on a plan you only half use costs you more per call than pay as you go does.
What's included at every tier?
Unlimited clients and no per-client fee, on every plan, including pay as you go. ShoUp doesn't charge more because a coach's roster grows. The pricing only ever rewards more usage, it doesn't gate it behind a higher tier.
What does the per-minute rate actually pay for?
The call itself: the AI agent running the coach's questions in the coach's own voice, listening and responding, then logging the result.Read how the call works. It's a different cost structure to a flat per-seat fee, because a coach checking in on 5 clients weekly and a coach running daily calls to 200 pay for what they actually use, not a seat they might not fill.
Is it worth the spend?
Judge it against what it replaces. Monitoring progress and reporting it to someone meaningfully lifts how likely a person is to follow through, that's the finding from a review of 138 studies and almost 20,000 people.[1] And the clients most at risk of quietly dropping off are exactly the ones a coach can't personally call every day. About a third of clients stick to a plan once they leave a session, and in some settings it's closer to half who don't follow through at all.[2] The daily check-in call is priced to be cheap insurance against that gap.