ShoUp.ai logo pack
==================

svg/
  wordmark.svg          Primary logo. On white or light backgrounds.
  wordmark-dark.svg      Same, for dark backgrounds.
  wordmark-mono.svg      Single colour (ink). One-colour print, stamps, engraving.
  mark.svg               The "up" monogram, transparent. Light backgrounds.
  mark-dark.svg          The "up" monogram, transparent. Dark backgrounds.
  app-icon.svg           "up" monogram on its oxblood tile. App icon, favicon, social avatar.
  lockup-vertical.svg    Mark stacked over the wordmark. Square placements, title slides.

png/
  apple-icon-180.png     180px, full-bleed. iOS home screen.
  icon-192.png           192px, full-bleed. PWA / store icons.
  icon-512.png           512px, full-bleed. PWA / store icons.
  avatar-512.png         512px, rounded. Social profile avatars.

favicon.ico              16/32/48px multi-size favicon.

Colour
  Umber ink     #1C1814   sho, and the mono mark
  Oxblood clay  #7A2E2E   up, in the wordmark and the app-icon tile
  Deep teal     #2C6E66   the p in the mark (the "reached" accent)
  Ash taupe     #A79D90   .ai
  Dark-bg lifts: oxblood #CB6A5A, teal #5FA89E, cream #FBF3EF

Usage
  Clear space: keep space around the logo of at least the height of the
  o in the wordmark (or the width of the u stem for the mark).

  Minimum size: wordmark no smaller than 120px wide, mark or favicon no
  smaller than 16px.

  Don't recolour outside the palette, add gradients or shadows, outline
  the letters, squash or stretch it, re-space the "up" step, or set it
  in a different font. Don't put the light wordmark on a busy or
  low-contrast background, use wordmark-dark or the app-icon tile there.

  In running text the name is written ShoUp.ai, capital S, capital U.
  The stepped, three-colour treatment is the logo only.

Full guide: https://shoup.ai/brand/
Questions: bryan@shoup.ai
